Images_Digital_Edition_January_2019

DECORATOR PROFILE 34 images JANUARY 2019 www.images-magazine.com will probably still be done by hand in conjunction with the new Spyder II and older M&R direct-to-screen exposure units that are already in place. For all this talk of new equipment, new technology and new premises, Lee is adamant that the key to running such a large business successfully is the staff. There are around 90 people working for Fresh Air, 15 for Brands In, 25 for Absolute Cult, 70 at Silk City and 50-60 in the other three companies. “There are good managers in all the businesses, and good people.” The merging of the six businesses under one roof will no doubt bring numerous challenges, but ultimately it will also provide huge opportunities, which will be serviced by the best machinery and facilities. Once the move is completed, the new facility will also be one of the largest, if not the largest, garment printing units in this part of the world, and the projected combined turnover of £70 million will certainly elevate the group into a league of its own. “It‘ll probably be the biggest and best in Europe by a mile,“ concludes Lee. www.freshair.co.uk The new 18-colour MHM Synchroprint 5000 auto There is no room left in Fresh Air‘s current north London premises