ImagesMagUK_Digital_Edition_March_2018

BRAND PROFILE www.images-magazine.com 30 images MARCH 2018 is 100% cotton, the design won’t stick to the cotton, only the polyester pocket, creating a clean, crisp edged print. The yoke is also polyester, which allows brands to print their own logo or design on the inside back neck. “It adds really nice value that will help brands command a premium when selling online or to retailers – it’s just a small touch that I think they’ll really appreciate,” says Ryan. “I think this T-shirt and the rest of the range is going to be huge; we’ve not seen anything else like it. If we’ve heard it once since launching, we’ve heard it a hundred times: ‘We’ve been waiting for something like this for years.’” Another key product is the White Panel Tee (VAN103), which Ryan believes is also set to be a standout style. It has a 100% polyester panel at the front with the rest of the tee constructed from a 65% polyester/35% cotton. “It’s essentially a blank T-shirt that you can print full colour from top to bottom, and again is big in retail.” It also helps to get round the problem where dye sublimation prints are used across an entire polyester T-shirt – this approach often leaves white marks where the material creases, particularly in areas such as where the sleeves join the main body of the T-shirt. Vanilla’s baseball tees have a raglan design and are offered in two different styles: the men’s (VAN104) is made from STEP-BY-STEP PRINTING ON THE NEW VANILLA MEN’S SUBLI POCKET TEE The Men's Subli Pocket Tee (VAN105) from Vanilla is a 100% cotton tee with a 100% polyester pocket and yoke. George Burrows, sales development executive from Xpres, runs through how to dye sublimation print this popular retail style in a few simple steps. Cut out the transfer application tape to fit round the pocket and the yoke. Vanilla Application Tape comes in 15cm or 30cm widths for use with the fashion styles Print the designs on to Xpres SubliPrint Premium paper using the Sawgrass SG800 Virtuoso A3 printer Next, turn the T-shirt inside out and lay the transfer over the yoke Remove the transfer paper and the transfer application tape to reveal the print Again, cover the transfer and T-shirt with a Silicone Application Sheet then heat press at 200°C for 50 seconds 1 6 5 2 7