Images Magazine November 18

EMBROIDERY www.images-magazine.com 76 images NOVEMBER 2018 Madeira: Highly Conductive Thread “As we approach our centenary, we are reflecting on what has helped us keep our position as market leaders for nearly 100 years. Madeira constantly strives to be at the forefront of industry development and cutting edge technology. Our Highly Conductive thread, which was released this year, is set to assist fabric technologists in an emerging wearable technology market. Allied to this is our consistently reliable product quality and dependable core thread range, helping embroiderers to focus on the development of their business safe in the knowledge that they can always rely on Madeira’s threads,“ says the company. According to Madeira, its Classic rayon remains a favourite with customers. The Classic viscose‘s high tensile strength and flexibility is said to run smoothly in all brands of embroidery machine, and is available in more than 400 colours. Its Polyneon polyester, which has extreme fastness to chlorine, is said to be ideal for frequently laundered garments and workwear. It‘s available in different weights including superfine 75 for clarity in text less than 3mm, intricate details and sequin attachments. “These dependable, long-standing ranges are complemented by metallics, wool mix and lightfast matt-effect threads that are visually inspiring, reliable and cost-effective,“ explains Madeira. “All threads and the majority of backings are Oeko Tex-certified, guaranteeing not to contain banned or harmful substances. Madeira also has ISO 9001 certification.“ www.madeira.co.uk Coloreel: Instant Thread Colouring Unit Coloreel is a Swedish technology innovation company that since 2009 has been developing the Coloreel technology, which it calls “a ground- breaking innovation that enables high- quality colouring of textile thread on demand, opening amazing new design possibilities“. Coloreel’s first product based on the technology is a thread-colouring unit, which is created to be used with industrial embroidery machines. “By instantly colouring the thread during production in a more sustainable way, it enables unique designs and vastly improves overall production efficiency,“ explains Coloreel. The company expects the technology to be applied in the future to sewing, knitting, weaving and more. On the 17-20 September 2018, Coloreel successfully launched its instant thread-colouring unit for the European market at Avantex in Paris. This was a big milestone for the company and the official sales start for all the European distributors. According to Coloreel, the new unit offers the embroidery industry “fantastic embroideries with amazing quality, improved logistics and productivity, and reduced waste of resources in the form of polyester thread and water waste“. www.coloreel.com Classic rayon remains a favourite with Madeira customers Coloreel launched its new unit at Avantex in September