Images Magazine November 18

ECOWEAR www.images-magazine.com 64 images NOVEMBER 2018 Start-up spins wood into low-impact fabric Spinnova, a Finnish start-up, has developed what it calls “the most sustainable fibre in the world“. The company has created a process that uses FSC-certified wood pulp to create a strong, elastic fibre that it says has similar stretch and strength qualities to those of cotton. It can be made water- repellent or absorbing, and can be dyed before the wet spinning phase. The only side product is evaporated water, which is also recycled back into the process, reports Spinnova. No harmful chemicals are used in the process. The fibre is still in an R&D phase at the moment, but the company has recently secured additional financing, allowing Spinnova to push ahead with its pilot factory and product development. “Licensing the technology now being developed in Finland is our most likely future business model, so piloting the technology concept on an industrial scale is now our main priority,“ said Spinnova’s CEO Janne Poranen. www.spinnova.fi The Outdoors Company: Patagonia Better Sweater “The Better Sweater is one of the most popular garments supplied to the B2B market owing to Patagonia’s commitment to building the best product with a social and environmental conscience – making it perfect workwear for a company wishing to meet its CSR,“ says The Outdoors Company. It has a sweater- knit face and a moisture-wicking polyester fleece that has been dyed with a low impact process that is said to significantly reduce the use of dyestuffs, energy and water compared with conventional dyeing methods. It’s also Fair Trade Certified sewn. www.theoutdoorscompany.co.uk Stanley/Stella: Stanley Hikes Stanley Hikes from Stanley/Stella is a 100% recycled polyester bodywarmer. “Do you know that one jacket enables the recycling of between seven and eight PET plastic bottles?“ asks the brand. “Our mission is always to make subscribing to a responsible lifestyle effortless, which is why we integrate sustainability into everything we do.“ Stanley Hikes has side panels for shape and an inside zip opening for easy decoration. This durable, water-repellent and showerproof jacket is available in four colours: navy, British khaki, anthracite and black. www.stanleystella.com Russell Europe: Bionic Softshell Jacket Russell Europe says it Bionic Softshell Jacket (410M/F) with its Bionic-Finish Eco provides protection against the elements with an environmentally friendly and sustainable base. “The innovative surface finish on the jacket is based on a fluorine-free recipe and repels water from the fabric’s surface,“ says Russell. “Care for the environment and pioneering technology come together in this new, breathable, windproof and waterproof outdoor jacket.“ Made from three-layer softshell fabric, the jacket comes in men’s and women‘s sizing (XS-4XL) and five colours: black, classic red, French navy, stone and iron grey. www.russelleurope.com Westford Mill: EarthAware Organic Marina Tote Made from Control Union- certified organic cotton, the stylish EarthAware Organic Marina Tote (W850) offers plenty of room and a natural wooden toggle closure that complements the bag‘s natural look and feel. It can be carried on the shoulder or by hand using the tote‘s cotton webbing handles, and is available in three shades: black, French navy and natural. www.westfordmill.com Stedman: Organic Slub T-Shirt Stedman says the new Organic Slub T-Shirt from Stedman, part of its Green Urban line, has a special focus on style. As with all T-shirts in this line, it is made of 100% OCS-certified organically grown cotton, which has been processed to slub yarn. “The resulting texturised look guarantees an individual appearance, matching the modern cut,“ says Stedman. It comes in black opal, white and slate grey (S-2XL for men, S-XL for women) and has only a small size label in the collar to allow for easy private labelling. www.stedman.eu