ImagesMagUK_Digital-Edition_January2018

INDUSTRY NEWS www.images-magazine.com 06 images JANUARY 2018 And the Colour of the Year for 2018 is... Pantone’s Colour of the Year for 2018 is 18-3838 Ultra Violet, which it says “suggests the mysteries of the cosmos, the intrigue of what lies ahead and the discoveries beyond where we are now”. Pantone continues: “Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie and Jimi Hendrix brought shades of ultra violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Pantone 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.” www.pantone.com Win an iPad from Orn Clothing Orn Clothing will be running a competition to win an iPad for visitors to the Printwear & Promotion Live! show in Birmingham later this month. All visitors to Orn’s stand (K70) need to do is pick up one of the fluffy Weigle the eagle toys and post a picture of it on LinkedIn. The company will also be offering those who come on the stand 10% off one order placed between 21 January and 21 February 2018. www.ornclothing.com Kick off 2018 with a brand makeover worth £7,000 Three companies have teamed up to offer one lucky business a rebrand worth £7,000. The V Factor competition, the first phase of which launches on 8 January 2018, is being run by branding agency Visuable, copywriting agency Rin Hamburgh & Co and digital marketing agency Kimba Digital Marketing. The prize will include a brand design and brand tone of voice guidelines, photoshoot, website design, copy and website training (this doesn’t include domain name/hosting), content strategy, social media profile review (up to four platforms), email campaign set up on Mailchimp including template creation and list, and a one- year subscription to the Marketing Bakery members-only marketing club. “Our goal is to find a business with an amazing vision that we can support with this game-changing prize,” commented Rin Hamburgh. The first phase closes on 2 February 2018, when five finalists will then be picked. There will then be a public vote to select the winner. For more information and to register interest, visit the V Factor website. www.vfactorcomp.com The V Factor competition launches on 8 January 2018 A print by Angie Jones, part of a limited edition collection of prints from Saatchi Art created to celebrate the Pantone Colour of the Year 2018 Fluffy Weigle on holiday in Egypt Spreadshirt adds 45 Brother GTX machines Spreadshirt, the global e-commerce company, revealed that it took on 45 Brother GTX direct-to-garment printers in time for the festive holiday season rush. Jürgen Gauger, COO of Spreadshirt, commented: “We invested US$1.4 million into the Brother GTX printers and we are excited about the implementation of these machines. There are now 14 being used throughout our US production facilities in Henderson, NV, and Greensburg, PA. In these facilities, 75% of all designs are currently printed using the digital machines. We are planning to increase the digital direct printing share to nearly 100% in the future.” www.spreadshirt.com