ImagesMagUK_Digital-Edition_January2018

C olour. It’s at the very centre of our industry and informs everything we do... 10-colour screen printing presses, 15-colour embroidery machines, 4-colour process prints; fabric colour cards, garment colourways; colour matching and colour management systems... Even the single-colour black on white slogan prints that are once again so hot on the high street draw on their (absence of) colour to create maximum standout. Colour is also embedded in our everyday language and lifestyles: we talk of golden opportunities, which may come out of the blue, and could leave us in the pink, (or seeing red). A recent study conducted by SEO specialists, Reboot, neatly illustrates the power of colour as a visual communication tool. The study revealed that 91% of consumers recognised at least one brand from colour alone; 80% of consumers recognise Starbucks from its colour alone; and a signature colour can increase brand recognition by 80%. It may help to explain why your clients are so ‘picky’ over the reproduction of their corporate colours! With colour playing such a central role in our work and everyday lives, it’s always fascinating to learn which new colour Pantone has chosen as it’s Colour of the Year. For 2018, the colour specialist has selected 18-3838 Ultra Violet. Pantone states that Ultra Violet points to “what lies ahead and the discoveries beyond where we are now… [It] symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundar- ies through creative outlets.” With regards to our industry, I believe Pantone has it spot on this time. My predic- tion for this year: the confluence of new and emerging technology and increased demand for customised and personalised products will see the garment and textile decoration industry hitting a new purple patch in 2018. What better way to get the year started, then, than with our What’s New and Supplier Focus guides. These bring you the essential information on the must- have new styles (and colours) from the top apparel and accessory brands, along with updates from leading equipment, machinery and consumables suppliers on their latest product ranges. We’re sure you will be as excited and impressed as us by the new brands, styles and colours that will be coming to market in 2018. One trend that is impossible to ignore is the growing choice of retail-ready garments in the imprint channels. This coincides with more and more traditional promotional garment decoration businesses looking to launch their own-brand, print-on-demand clothing lines. If you’re considering such a move in 2018, then Printsome has some expert advice on how to get started, in ‘How to promote a clothing brand in three simple steps’ (page 22). Jonathan Vince Hitting a purple patch Published by: 360 Communications Ltd images magazine, 360 Communications Ltd, 58a Livingstone Road, Lioncare House, Hove, BN3 3WL, UK 01273 748482 | www.images-magazine.com Advertising: advertising@images-magazine.com Editorial: editorial@images-magazine.com Subscriptions: subscriptions@images-magazine.com | images is available free of charge to UK subscribers | Subscribe / unsubscribe / update contact details online: www.images-magazine.com Publisher/advertising: Jonathan Vince | jonathan@images-magazine.com Features editor: Rachael Glazier | rachael@images-magazine.com Design/Production: ATG Media | production@atgraphicsuk.com Printing: Stephens & George Ltd | Goat Mill Road,Dowlais, Merthyr Tydfil, CF48 3TD ( issn 0966 7512) Follow images on social media: ImagesMagUK Opinions expressed by contributors in this magazine are not necessarily shared by the Publisher. Editorial contributions are invited, on the understanding that the Publisher has the right to alter or abridge all such material as he sees fit. While the greatest care has been taken to ensure accuracy, the Publisher accepts no liability for either errors or omissions. JANUARY 2018 | VOL.27 NO.1 ST EDITORIAL www.images-magazine.com JANUARY 2018 images 05 JANUARY 9-11, 2018 PSI 2018 Messe Dusseldorf, Messeplatz Stockumer Kirchstraße 61, 40474 Düsseldorf psi-messe.com JANUARY 14-15, 2018 Trophex 2018 Hall 11, NEC, Marston Green, Birmingham B40 1NT trophex.com JANUARY 16-17, 2018 PPD Live Ricoh Arena, Judds Lane, Longford, Coventry, CV6 6GE ppdlive.com JANUARY 19-21, 2018 ISS Long Beach Long Beach Convention Center, 300 East Ocean Boulevard, Long Beach, California, USA issshows.com JANUARY 21-23, 2018 Printwear & Promotion Live! Halls 17 & 18, NEC, Marston Green, Birmingham B40 1NT printwearandpromotionlive.co.uk FEBRUARY 7-8, 2018 Coactive Newtech Manchester Hallmark Airport Hotel, Stanley Road, Wilmslow, Cheshire SK9 3LD coactiveevents.com FEBRUARY 15-17, 2018 TV TecStyle Visions 2018 Messe Stuttgart, Messepiazza 1, 70629 Stuttgart, Germany tecstyle-visions.com APRIL 24-26, 2018 Sign & Digital 2018 Halls 17 & 18, NEC, Marston Green, Birmingham B40 1NT signuk.com MAY 15-18, 2018 Fespa 2018 Messe Berlin, Messedamm 22, 14055 Berlin, Germany fespa.com OCTOBER 18-20, 2018 SGIA 2018 Las Vegas Convention Center, Las Vegas, Nevada, USA sgia.org JUNE 20-26, 2019 ITMA 2019 Fira de Barcelona, Gran Via, Barcelona, Spain itma.com DIARY