ImagesMagUK_Digital-Edition_January2018

www.images-magazine.com 30 images JANUARY 2018 feature as designs focus on what can be discovered in the deep. Prints and graphics inspired by open seas, fish and sharks are just one dynamic to this trend. Nautical stripes will be given a twist to echo choppy waves, and hand-drawn elements will be more heavily introduced in order to inspire a feeling of authenticity and craftsmanship. This trend has been partially shaped by nature documentaries such as the BBC’s Blue Planet, which has sparked audience interest across the globe. We work closely with The Natural History Museum to design some of our products, making sure that they are not only fun but educational, and they’ve found their blue whale and marine exhibits to currently be some of the most popular. This enthusiasm for nature in its purest form, and the consistent consumer favour for blue hues, will drive this trend throughout 2018. Street tropical Pineapples, flamingos, watermelons – tropical wonderlands was one of the hottest trends of 2017 and it shows no signs of cooling. These icons have become streetwear staples, and in 2018 they will be joined by jungle-inspired motifs from flora to fauna to fruits. By the nature of the topic, the colours associated are destined to be bold with neon yellows, bright greens and vivacious pinks. Resort shirts are a predominant style and will remain strong with adventurous prints and simple repeats to give them commercial appeal. Graphic tees are also at the forefront of this trend and are perfect garments to be playful with. We’ve recently introduced tropical into some of our favourite character designs to add an extra sense of fun, such as Mickey and Minnie Mouse and a selection of Pokémon, and they’ve been incredibly well received. Tropical is largely designed for casual styles of attire and, as such, there are hints of athleisure trends within these designs. Among the resort shirts and graphic tees, sporty details such as striped rib trims will be found. Meanwhile, the materials used will be lightweight as these designs lend themselves to summer. Genderless clothing has been emerg- ing throughout the end of 2017, and tropical is a trend that adapts well to this new demand. The lively prints and captivating colours mean that this trend is one that really can be enjoyed by everyone, no matter what age or gender! 2018 in a nutshell Elements of the athleisure trend will be found all through the various styles of 2018. There will be a move away from tailored cuts and a move towards sportier, more casual patterns. Bold colours and graphic prints will be celebrated, whether that’s through stand- out placements or girl power slogans, and while some designs will be maximal, Nepped fabrics When a fabric is woven so that some of the fibres extend and protrude beyond its surface, it is described as nepped or having nep. The visual effect is similar to that seen on slub fabrics, but more pronounced. not minimal, they will be found alongside authentic depictions of nature. The materials used will be lightweight and garments will be given textural highlights such as striped rib trims. There are so many elements within the athleisure, girl power, modern mariner and street tropical trends for designers to experiment with, and we’re really excited to soon be able show our adaptations of these trends. We see 2018 as a great year for apparel, for both children’s and adults’ wear alike. www.fashions-uk.com We’ve recently introduced tropical into some of our favourite character designs to add an extra sense of fun, such as Mickey and Minnie Mouse and a selection of Pokémon, and they’ve been incredibly well received Maritime themed tee from Oasis Aertex-style basketball top from F&F MARKET INTELLIGENCE