ImagesMagUK_Digital-Edition_January2018

www.images-magazine.com JANUARY 2018 images 03 CONTENTS 106 SHOP TALK 05 Editorial 08 AskAdy… 10 Print Shop Pooches #26 Sir Caesar of House Borhan Sharma from Shirtworks 14 Decorated product of the month 112 Up close & personal Roger McHugh of Beechfield Brands NEWS HUB 6 Industry news Win a brand makeover worth £7,000; Pantone reveals Ultra Violet (18-3838 ) as its Colour of the Year; Helly Hansen buys Musto; and Fespa UK announces Textile Printing Now conference KNOWLEDGE BASE 16 Business Clinic Andrew Dark, from Custom Planet, advises on KPIs and how to motivate your staff 18 DTG helpdesk Robert Miller of J&B Sewing Machine Co on the true cost of DTG printers and inks 22 How to promote a clothing brand in three simple steps Harald Meyer-Delius of Printsome shares some sound marketing advice 28 The essential colour and textile trends report for 2018 Amber Hill, creative director at Fashion UK, reveals the top trends every decorator needs to know in 2018 100 Crystal ball gazing Marshall Atkinson gets his forecasting hat on and shares his top six industry predictions for 2018 103 Fight clubwear Lesley Harrison of Origin Sports shares how best to grapple with the apparel needs of martial arts clubs 104 Bear necessities GS UK breaks down embroidering a plush toy into six easy-to-follow steps 105 TV TecStyle Visions 2018 preview 106 Calculating the costs Erich Campbell provides an in-depth analysis of how you should set up your pricing for embroidery work INDUSTRY SPOTLIGHT 20 The inkredibles Images discovers how rapidly expanding DTG shop, Inkthreadable owes its existence to an unexpected gift eight years ago WHAT’S NEW 2018 31 What’s New Our annual guide to the essential new garment and accessory launches from the industry’s most forward-thinking brands 89 Supplier Focus Get up to speed with the latest product ranges from the leading equipment, machinery and consumables suppliers 18 28 100 22 32 31