ImagesMagUK_Digital-Edition_January2018

Get in touch with trendsetters and influencers www.images-magazine.com JANUARY 2018 images 25 BUSINESS DEVELOPMENT Websites such as TeeHunter let you advertise your business for a price. Subscribing to this service will allow you to be published on a platform where some of the best T-shirt designers in the world hang out. Get in touch with an influencer The reason I often talk about the power of influencers is because it works. Consumers are more connected than ever. Look for the influencers in your industry. Once you’ve identified them, it’s time to get in touch. A good old-fashioned email should do it (they usually have a business address), but if you don’t get a reply or can’t get your hands on an email address, social media is also a good way to approach these people. Take the time to draw up a well-written message (you don’t want to miss a big opportunity because of a typo). It needs to explain your brand, why you’re contacting them and what you’d expect from a future collaboration. Don’t send anything too long or you’ll run the risk of boring the reader and have them stop reading halfway through. Most of the times, influencers will ask for money right away, but other exchanges might also be possible depending on the situation. Some of the things you may ask an influencer are: • To give a talk at an event • To exchange free products for reviews • To wear your product (and upload pictures to social media) • To give you a shout out in a social network Don’t take it personally if you don’t get a response right away – or ever. These people are constantly being pestered. Keep your hopes up and switch your attention to that second person on the list. Final thoughts After you’ve finished distributing, all that is left to do is to analyse. What worked? What didn’t? The social media stats along with Google Analytics will help you understand how your efforts turned out. Promoting a new brand is not a simple job but if you divide your tasks into these three different groups – Plan, Create, Distribute – it will become much easier. www.printsome.com INFOGRAPHICS HAYLEY CANTOR After you’ve finished distributing, all that is left to do is to analyse. What worked? What didn’t? The social media stats along with Google Analytics will help you to understand how your efforts turned out