ImagesMagUK_Digital-Edition_January2018

Create an environment BUSINESS DEVELOPMENT www.images-magazine.com 22 images JANUARY 2018 to stick to the creative side of things instead of marketing, but this can be a big mistake. Designing personalised T-shirts is always going to be more fun than staring at a Google spreadsheet, but if you don’t advertise then how are your potential clients going to know you even exist? The way you present your product online will determine how successful I t’s a route many garment decorators are taking: setting up their own clothing brand to sell online. It’s an easy business to slot in alongside your regular business of printing for others and the profits are greater than when printing for someone else. To succeed, however, takes some canny marketing. Clothing brand promotion is often overlooked by designers who prefer Harald Meyer-Delius, content manager at T-shirt printing agency Printsome, reveals how to successfully market a clothing brand Howto promote a clothing brand in three simple steps your engagement with potential customers will be – it is your first impression, after all, and you only get one shot at those. Thankfully, nowadays you don’t need a huge marketing budget to advertise your new clothing line. If you know how to use it, the internet can be an extremely powerful (and affordable) tool to promote your business.