ImagesMagUK-Sep18

INDUSTRY NEWS www.images-magazine.com 14 images SEPTEMBER 2018 PRINT SHOP POOCHES #34 Moritz Whether it‘s pedigree pups or mangy mutts, decorators‘ dogs are valued members of staff at embroidery and print shops from Barking to Furness. This month we have Moritz from Schulze in Berlin, Germany Full name: Max Breed: Crossbreed Age: Seven years old Time at company: Since he was 15 weeks old Job title: Cuddly security Job description: Always ready to cuddle. Meets and greets every customer and employee at the premises Special skills: Chills all the time in cosy corners and has a great talent for hiding. Favourite colour: Pantone Reflex Blue C (royal blue) because he is a Schulze dog! www.schulzeshop.com Moritz prepares to welcome another visitor to Schulze HQ Moritz scans the office for a cosy corner in which to chill Images columnist sets up sales and marketing education events Images columnist and industry expert Marshall Atkinson has teamed up with “successful shop owner and marketing guru“ Tom Rauen to create a garment decoration sales and marketing education series called Shirt Lab. The Shirt Lab events will be held in different cites around the US, with the first one in Columbus, Ohio on 27 October 2018. Each Shirt Lab event will be focused on giving shops the modern best practices for sales and marketing, in a workshop/Ted Talk-style hybrid format. Marshall commented: “What makes Shirt Lab special is that we are providing the educational content that you are not going to find anywhere else in one session. Our goal is that each attendee leaves the event with their brain melted by the overwhelming amount of new ideas. We want them racing back to their shops and using what they’ve learned to change their sales approach for the better.“ Features include Ryan Moor providing expert tips on using video on social media to increase sales, while Bill Petrie will focus on how to out-Amazon your competition with promotional products. To back up the Shirt Lab events, Atkinson and Rauen are also starting a new podcast called the ‘Shirt Lab Answer Series‘. To find out more about Shirt Lab or to register, go to the website. www.shirtlabpro.com Easy Vinyl Cutter software extends compatibility EasyCut Studio has announced a major upgrade of Easy Cut Studio, its vinyl- cutting software, that adds support for five different brands of vinyl cutters including Summa, PixMax Rabbit and Vicsign. Version 4.1.0.4 is a standalone application that the company says has everything signmakers need for direct- to-vinyl design and cutting. It includes full graphic design, full text manipulation and image tracing features. It also has drivers for over 500 cutter models and features to optimise cutting speed and make weeding faster and easier. Other features include shadow and blackout features, design and cut rhinestone templates, node editing and texture fills. It runs on both Windows and macOS. The upgrade is free of charge to all customers, and $59.95 for new users; a free trial version is available. www.easycutstudio.com The latest version of Easy Cut Studio is now available