Images Magazine Digital Edition July 2018

INDUSTRY NEWS www.images-magazine.com 10 images JULY 2018 PRINT SHOP POOCHES #32 Stella Whether it’s pedigree pups or mangy mutts, decorators’ dogs are valued members of staff at embroidery and print shops from Barking to Furness. This month we have Stella from Parallel Prints in Glasgow Full name: Stella, but also known as ‘Monster Munch’, ‘Wee Pie’ and ‘Stelldo’ Breed: Blue Staffordshire bull terrier Age: 1 year 6 months Time at company: Forever Job title: Parallel Prints Mascot Job description: Meet and greet visitors with kisses and smiles. Special skills: Making sure there are plenty of biscuits in stock and opening boxes. Sweeping the floor at the end of the day to make sure no crumbs have been left! Favourite colour: Magenta Pantone 7424C – it brings out the blue/grey colour of her fur. www.parallelprints.co.uk “Did someone just say ‘biscuit’?” Stella is the star of the new Parallel Prints logo Wild Thang works with LFC for Champions League final Liverpool-based Wild Thang embroidered Liverpool Football Club’s first team kit that was worn in the Champions League Final in Kiev, Ukraine, on Saturday May 26, 2018. Andrew Dwerryhouse, Wild Thang managing director, commented: "I am just bursting with pride that LFC chose a local Liverpool company to brand the first team kit. In terms of the football world stage, the Champions League Final, Liverpool FC V Real Madrid, who are both European football royalty – it really does not get better or bigger, and you genuinely dream of these moments happening for an SME. This job really is the pinnacle of branding exposure, it is a once-in-a-lifetime moment." A video produced by LFC TV and starring Wild Thang embroidery expert Darren Farrell went viral on LFC TV, with over 50,000 views in the first hour, reported Andrew. Wild Thang also recently relaunched its website, an event that was celebrated with a party attended by clients, suppliers and the Wild Thang team. www.wildthang.co.uk Wild Thang embroidered LFC's first team kit for the Champions League final Coloreel to launch new thread colouring unit at Avantex Coloreel has announced that the official launch of its thread colouring unit will take place at the Avantex fashion fair in Paris, 17-20 September 2018. The final form of the new unit will be on show, with shipping scheduled to begin from Q4 2018. The Coloreel technology enables instant colouring of textile thread while the thread is in use in textile production. The first product to be launched based on this technology is an embroidery thread colouring unit that works with any existing industrial embroidery machine. The unit promises to instantly colour a white base thread during the embroidery production process, giving embroiderers "complete freedom to create unique embroideries without any limitations in the use of colour", according to the Swedish manufacturer. "Come to Avantex and be the first to witness the beginning of our revolution of the textile industry. There will be live demonstrations of the ground-breaking thread colouring unit that will produce designs never seen before," commented Magnus Hellstrom, VP sales and marketing at Coloreel. Joakim Staberg, founder and innovator at Coloreel, continued: "Avantex is the right place for us to launch our product: the right people are here, and we have a great history with them. We had our world premiere here in 2016 and presented the technology with great results. We then came back in 2017 to show our prototype in action and the market response was enormous. And we are now very excited to return in September 2018 for the product launch of our revolutionary thread colouring unit." Coloreel will be demonstrating its new colouring unit on stand Z428, where customers will be able to meet with both Coloreel representatives and the company’s European distributors. www.coloreel.com Joakim Staberg is the founder of Coloreel