Images Magazine Digital Edition February 2019

N ew for 2019 from Just Co o l by AWDis is the Cool Stand Collar Sports Polo ( J C044), a contemporary take on the traditional pol o shirt design. It is the first time that the brand h a s created a polo with a stand c ollar, having previously c o ncentrated solely on classic p olos and T-shirts. “We w anted to design a piece t h at had a smarter look to it than a simple T, but was a m o dern take on our classic p olos,” explains brand ma n ager Kirsten Ferrol. “As with all of our Just Cool rang e , we are inspired by what the top athletes are wear i ng, such as Roger Federer at the 2018 Australian Op e n, as well as key retail tr e nds. We always look at th e big sports retail players d uring our development cycle. Both Nike and Adi d as have similar styles.” As we ll as the eye - catching collar, Kirsten says the narrow, modern, two-button plack e t “is a particular highligh t which, along with the con t rast detail on the inner pl a cket, collar and cuff, sets this piece apart”. A sma r t alternative The pol o is made from the brand’ s 100% polyest e r birdseye Neoteric fabric, which is ideal for scre e n and sublimation printing, as well as emb r oidery. “Classic Neoteric i s where the Just Co ol story began , so it was the obvious choice, ” she says. “The fabric has inherent wicking , quick-dry and stretch pr o perties as well as b eing lightweight, allowin g for ease of movem e nt and comfort.” The s t yle, which is expected to a p peal to sportsp e ople looking for a smart al t ernative to a T-shir t , is available in sizes S-2XL a nd in six colour w ays: Arctic white/jet black, fi re red/jet black, F r ench navy/Arctic white, jet black/Arctic white, j et black/fire red and sapphire blue/Arctic white. “ W e are hoping that we will b e able to expand t he colour range to further capture the teamwear market in the next year o r two, with the pos s ibility of adding a woman’s style, if the feedback from our customers sup p orts this.” The s t yle was launched in January and the initial c o mments from distributors have been very po s itive, reports Kirsten. “The overall feedback is that versatile garment s such as the JC0 44 will do well for individuals as well as team s .” www. j ustcoolbyawdis.com SPORTSWEAR www.i m ages-magazine.com FEBRUARY 2019 images 55 C o ol Sta n d Coll ar S p orts P o lo from Just Cool byAWDis FEATURED PRODUCT The new Cool Stand Collar Sports Polo launched in January