Images Magazine Digital Edition February 2019

KB BUSINESS DEVELOPMENT www.images-magazine.com 36 images FEBRUARY 2019 basic: here are six simple ways you can make your embroidery that much more brilliant. Pioneering placements Long gone are the days when the left chest location or the occasional sleeve were the only available options for branding. Even without changing your N o matter your industry, pricing revolves around the value your customers perceive in your product. Luckily for those of us who sell stitching, embroidery benefits from an overall higher perceived value than other decoration methods by default. That said, with so many embroiderers plying their trade and creating a constant stream of the same sort of logos, monograms and personalisations, it can be easy to let everything become standardised. Sadly, this regularity can render our work a little less than exciting. Embroiderers can, however, employ myriad methods to elevate their designs beyond the design, a shift in locale can be enough to make a decoration more interesting. Consider a centre yoke, shoulder or hip placement. Stitch a trouser leg, apron corner or a hat side without the centre front treatment. Better yet, separate a small element from an existing design or add slogan text to create coordinating, alternately positioned decorations either along with the primary placement or on additional items to create a combination look. With special equipment, you can even stitch shoes. The delight in the client who sees something they thought impossible is hard to beat; originality means a great deal to customers who want to project a trendy image. Thrash your thread selection The sheen of polyester and rayon embroidery threads is one of the primary reasons embroidery is so attractive, but you don’t have to settle for the solid colour and medium shine of standard threads when you stitch. Whether your design is a single-colour set-up or a multicolour masterpiece, switching thread styles can create an interesting contrast, even if you simply swap out one selection in your palette. Imagine your next logotype in shining metallics or sparkling two-tone twists. Make a statement with the saturated colour and flat finish of a matte thread, Take your embroidery to the next level with some power tips from Erich Campbell For digitisers, stitch angles and layering should never be underestimated; even with a single-colour standard polyester thread in this skull design, there’s a tremendous amount of visual interest Non-standard placements can change the entire look of a piece; a lapel placement may be just the thing to spice up a standard piece of outerwear. [Image courtesy of Strikke Knits] Though 75wt thread isn’t for every application, it’s hard to deny that it’s impressive to see the fineness of details you can achieve in embroidery with this thin thread. This particular piece was not digitised specifically for the thread, but rather sized to match density and distance between detail lines to the scale of an original piece created for 40wt thread. If you know your measurements, amazing things are possible provided your garment’s material is forgiving