Images Magazine Digital Edition February 2019

INDUSTRY NEWS www.images-magazine.com 10 images FEBRUARY 2019 BluePrint campaign and new inks introduced by MagnaColours MagnaColours introduced the BluePrint campaign – a corporate sustainability partnership between the company and the Just One Ocean conservation charity – at the ISS Long Beach show in the US in January. Magna says its support and donations to the charity will contribute to research into pollution, the threat of microplastics to wildlife and human health, and how industry can work towards cleaner oceans. The aim of the project is to raise awareness of global ocean pollution and the impact of unsustainable manufacturing processes from the garment industry. Helen Parry, managing director at Magna, commented: “We’re excited to introduce the brand- new BluePrint campaign to the industry which, alongside the GNA compliance standard, demonstrates our commitment to sustainability.” MagnaColours also launched new water-based inks at the exhibition, including the Digital Fusion range for the latest digital-squeegee systems, plus new special effect inks, including MagnaPrint Fade Out, which is formulated to achieve a vintage- effect look over time, and MagnaPrint Wet Reveal, which has been developed to disappear when wet to reveal printed areas underneath. www.magnacolours.com MagnaColours introduced the BluePrint campaign and new inks at the ISS show in January DECORATED PRODUCT OF THE MONTH Goodman Services is using a cunning tactic to attract overseas workers to Japanese companies: it has created walking recruitment ads by printing information about available jobs on T-shirts. The garments tap into the global appeal of kanji T-shirts (also known as Japanese language T-shirts) to help spread the message that there are jobs up for grabs. Created for 15 Japanese companies in response to Japan’s recent relaxation of rules on employing foreign workers to help solve its labour shortage problem, the T-shirts are printed in Japanese to ensure that only those with the appropriate language skills can apply. The roles range from hospitality jobs to system engineers and researchers. Goodman Services says the project, which it calls RecruiT, “is the world’s first T-shirt project” that connects people from overseas with various domestic companies in Japan. We think the tees look pretty cool as well! www.recruitshirt.jp Goodman Service has turned T-shirts into walking recruitment ads