Images Magazine Digital Edition August 2018

W ell... It was exciting while it lasted: the sunshine and the semi-final. But did the World Cup feelgood factor feel good enough for long enough to impact your order books? The England team may have fallen short in its attempt to secure football’s biggest prize, but did it do enough to bring at least some promo and merchandise orders home? Did the team’s extended stay in the competition result in an upturn in decorated garment orders for your business? Likewise, the heatwave: while the World Cup is already ‘so last month’, the sunshine seems intent on sticking around; has it brought a warm glow to your projected revenues for this season? How are sales compared with summer 2017? Unexpectedly high temperatures won’t be affecting sales of embroidered clothing for Kerri Jamieson, owner of Warrah Workshop. Located in South Harbour, West Falkland (the second largest island in the Falkland Islands, where the temperature was 1°C at the time of writing), Warrah Workshop is 180 miles from the nearest paved road and “probably the most remote embroidery business in the world”. We conducted a long-distance interview with Kerri to find out how she manages to run a business that is entirely off-grid and which ships its orders via the Falkland Islands Government Air Service! Suffice to say, Kerri and her husband Brian face a number of challenges that a UK embroidery company based on an edge-of-town industrial estate couldn’t begin to imagine. Turn to page 26 to find out how the couple operate: as Kerri says, “necessity is the mother of invention”. Ink manufacturer Virus Inks is based much closer to home – north west Italy to be precise. We never fail to be impressed by the prints Virus produces, so we asked it to provide a step-by-step technique guide to adding value to fashion- oriented prints. The company responded with a stunning flock design along with a detailed explanation of the relatively simple process required to produce it. You’ll find all the details in ‘Are you ready to flock?’ (page 36). Speaking of fashion, our annual Fashion & Streetwear showcase (page 58) brings the catwalk to you and is packed with new on-trend styles, ranging from glitter-peaked caps through denim bags and shirts to longline tees, slim-fit sweat pants, camo hoodies and authentic biker jackets. We also get top tips on how to profit from streetwear from Kieran Murphy, Ralawise’s head of marketing, (page 68) and find out from Tim Bickley how Awesome Merchandise helped him to set up his successful streetwear label, Rainy Daze (page 69). If you’re servicing the streetwear sector and want to take your product and service offering to the next level then don’t miss our profile of UKP Accessories in which the company explains how to add value to garments and accessories with bespoke finishing touches (page 24). Erich Campbell’s expert advice on how to create a successful pre-order marketing event for independent fashion brands, (as well as fan clubs, schools and small business) is another must-read (page 29). Jonathan Vince Sunshine and semi-finals Published by: 360 Communications Ltd images magazine, 360 Communications Ltd, 58a Livingstone Road, Lioncare House, Hove, BN3 3WL, UK 01273 748482 | www.images-magazine.com Advertising: advertising@images-magazine.com Editorial: editorial@images-magazine.com Subscriptions: subscriptions@images-magazine.com | images is available free of charge to UK subscribers | Subscribe / unsubscribe / update contact details online: www.images-magazine.com Publisher/advertising: Jonathan Vince | jonathan@images-magazine.com Features editor: Rachael Glazier | rachael@images-magazine.com Design/Production: ATG Media | production@atgraphicsuk.com Printing: Stephens & George Ltd | Goat Mill Road,Dowlais, Merthyr Tydfil, CF48 3TD ( issn 0966 7512) Follow images on social media: ImagesMagUK Opinions expressed by contributors in this magazine are not necessarily shared by the Publisher. Editorial contributions are invited, on the understanding that the Publisher has the right to alter or abridge all such material as he sees fit. While the greatest care has been taken to ensure accuracy, the Publisher accepts no liability for either errors or omissions. AUGUST 2018 | VOL.27 NO.8 EDITORIAL www.images-magazine.com AUGUST 2018 images 05 AUGUST 9-11, 2018 A - Z of Screen Printing Dalesway Print Technology, Eden House, Calf Hall Road, Barnoldswick BB18 5PX dalesway.co.uk SEPTEMBER 12, 2018 Promotion & Branding Show - Leeds Thorpe Park Hotel, 1150 Century Way, Leeds LS15 8ZB promobranding.events SEPTEMBER 13, 2018 Print & Stitch - Manchester Village Hotel Manchester Ashton, Pamir Drive, Ashton-under-Lyne OL7 0LY printandstitch.org SEPTEMBER 18-20, 2018 The Print Show NEC, Hall 9, North Ave, Marston Green, Birmingham B40 1NT theprintshow.co.uk SEPTEMBER 26-27, 2018 Newtech - Brentwood De Rougemont Manor, Great Warley St, Great Warley, Brentwood CM13 3JP coactiveevents.com OCTOBER 16, 2018 Promotion & Branding Show - Belfast The Hilton Belfast Templepatrick, Paradise Walk Castle Upton Estate, Templepatrick BT39 0DD promobranding.events OCTOBER 18-20, 2018 SGIA Expo 2018 Las Vegas Convention Center, 3150 Paradise Rd, Las Vegas, NV 89109, USA sgia.org NOVEMBER 3-4, 2018 Euro Trophex 2018 Estrel Congress Center, Sonnenallee 225, Berlin 12057, Germany trophex.com FEBRUARY 13-15, 2019 RemaDays 2019 PTAK Warsaw Expo, al. Katowicka 62, 05-830 Nadarzyn, Wolica 114D, Warsaw Poland remadays.com APRIL 2-4, 2019 Sign & Digital UK 2019 Halls 3 and 3A, NEC, North Ave, Marston Green, Birmingham B40 1NT signuk.com JUNE 20-26, 2019 ITMA 2019 Fira de Barcelona, Gran Via, Barcelona, Spain itma.com DIARY