Images Magazine Digital Edition August 2018

www.images-magazine.com AUGUST 2018 images 03 CONTENTS SHOP TALK 5 Editorial 8 AskAdy… 10 Print Shop Pooches #33 Enzo from Dave Roper in Kidderminster 14 Decorated product of the month 88 Up close & personal Frank Jheinga of Absolute Apparel NEWS HUB 7 Industry news MPs investigate sustainable fashion, Adelco bags Thermotron distributorship and Alexander Workwear opens new training facility KNOWLEDGE BASE 18 The Business Clinic The best ways to accept card payments, and how to revitalise your content marketing strategy 20 DTG helpdesk Oliver Luedtke of Kornit discusses DTG and variable data printing 29 Pre-order priorities Erich Campbell advises on how to create a successful pre-order marketing event 32 Screens: the biggest issue in your shop Marshall Atkinson recommends going back to basics in the first of a two- part guide to screen-making 36 Are you ready to flock? In this step-by-step guide, Virus explains how to add flock to your prints and pounds to your bottom line 68 Talking streetwear with Kieran Murphy Ralawise‘s head of marketing looks at the rise of streetwear and how to target end users 69 Street scene Tom Bickley, founder of streetwear label Rainy Daze, tells us what he looks for in a garment decorator PRODUCT FOCUS 22 Trendwatch The current Victoria Beckham-inspired craze for all things camo takes centre stage in this month’s streetwear special 58 Style nation On-trend snapbacks, longline T-shirts and short- sleeve sweats strut their stuff in our fashion and streetwear showcase 70 Industrial evolution The modernisation of industrial workwear continues to impress, as this round-up of the latest styles proves 78 Automatic for the people Whether you need a new website or the latest RIP, we‘ve got it covered in our annual software showcase 81 Telling it like it is: Industry software We talk to four decorators about how their software systems are working out for them INDUSTRY SPOTLIGHT 24 Finishing touches UKP Accessories explains how to add value to decorated garments with bespoke zipper pulls, cord ends, labels, swing tags and much more 26 Notes from a remote island We talk to Kerri Jamieson, owner of “probably the most remote embroidery business in the world“ MID-YEAR WHAT’S NEW & SUPPLIER FOCUS 39 What‘s New From beanies and caps to crop tops and the latest athleisurewear, we shine the spotlight on four leading apparel and accessories suppliers and their newest styles 49 Supplier Focus From embroidery software to heat-applied vinyls, and DTG machines to wide format digital printing technology – we highlight the latest developments from four of the industry’s pre-eminent suppliers 36 69 78 70 26 24 56