Images magazine Digital Edition April 2018

INDUSTRY NEWS www.images-magazine.com 18 images APRIL 2018 Dae Ha UK, the rapidly expanding distributor of heat transfer films and equipment, launched its new website (www.garmentfilms.co.uk) at the end of February, having achieved record sales figures for the first two months of the year. The new site is fully mobile responsive so customers can easily use it on a phone, tablet or computer, and its modern design brings Dae Ha UK’s online presence in line with its new corporate branding, which was also rolled out on the company’s new trade exhibition stand at the beginning of this year. The new site is geared for ecommerce and includes a raft of new user-friendly features. These include a quick ‘add to basket’ feature that lists all the colours and film types within a product category. A handy VAT toggle switch in the top right hand corner allows users to see the price with and without VAT, and the site also offers automatic European VAT validation. “EU VAT validation will automatically deduct the VAT on orders from EU countries, making it even easier to buy from us,” says Dae Ha UK’s managing director, Michael Overy. The ordering process has been further simplified by allowing users, when logged in, to duplicate or amend a previous order, as well as track orders. The straightforward checkout process has been simplified, credit/debit card details can be saved for faster checkout, and there are ‘order cut-off’ clocks on all product pages. “The new site has been specifically designed to save on the number of clicks required to order a product, streamlining the buying process,” Michael explained. The site uses roll-over imagery – moving the cursor over the on-model shots of printed shirts reveals a detailed close-up of the actual print – and an extensive search facility, which makes finding the right products a simple and quick process. Michael also reported that there will be further, ongoing development of the new site following its soft launch, along with regular blog posts, technical tips and advice, and video content that will enrich the visitor experience. Dae Ha UK points out that users of its old website will need to enter their details again to access the new site, however this is a one-time requirement. www.garmentfilms.co.uk Are you a Roland Hero? Roland DG will launch the Roland Hero Awards 2018 on 11th April 2018, as part of its mission to "find, celebrate and recognise the remarkable things achieved by Roland users". The aim of the awards is to identify Roland ‘Heroes’ across Europe and select countries. The key criteria is that the Roland user has a story to tell. To find out more and register your interest, visit: www.rolanddg.co.uk/ landing-pages/hero www.rolanddg.co.uk Vastex International moves into new headquarters Screen printing manufacturer Vastex International announced in March that it had moved into its new manufacturing facility and headquarters in Bethlehem, Pennsylvania (PA), US, from Allentown, PA. "The new building is purpose-built for workflow efficiency, with raw materials received in one bay, moving through metalworking, welding, finishing, electrical and assembly departments, with completed screen printing equipment loaded for shipment through three additional bays," explained Vastex's president Mark Vasilantone. Included in the facility is dedicated space for new product development, administrative offices, meeting/conference spaces, an equipment showroom and a large, hands-on classroom area with a full complement of screen printing equipment for Vastex University, the company’s training programme for entry- level to professional screen printers. Mark added: "The new plant provides the layout as well as the growing room to produce equipment significantly faster and more efficiently. We purchased an 8.25 acre site, and designed the new building with a break-out wall to expand our space when we again reach capacity." www.vastex.com Dae Ha UK launches new website on back of record sales