Images_Digital_Edition_February_2020

www.images-magazine.com FEBRUARY 2020 images 49 COVER PROMOTION garments to the highest standards. It’s time, then, to meet the real American Apparel… Authenticity and integrity You already know that American Apparel consistently pushes the envelope of fashion choices within the wholesale garment market, but did you realise that its company-owned manufacturing facilities provide employees with free onsite medical clinics, and invest in communities around the globe, supporting healthcare and education initiatives where it operates? “Our facilities and contractors comply with a strict internal code of conduct, following principles and best practices set forth by the Fair Labor Association (FLA) and Worldwide Responsible Accredited Production (WRAP),” adds the brand. You’ll instantly recognise American Apparel’s signature imagery and advertising campaigns, yet are you aware that since its inception the brand has been a champion of empowerment and inclusivity? “We celebrate empowerment, diversity, authenticity and integrity in everything we do,” confirms the brand. “We take a proudly inclusive approach, providing a platform for marginalised communities and celebrating diversity in people from all walks of life. Through open casting calls, we feature real people from all over the globe in our campaigns, with a bold, honest, and unapologetically sexy approach to representing people from all backgrounds. And with operations in North and Central America, the Caribbean Basin, Asia, and Europe, we remain committed to implementing the best working conditions in the apparel industry to benefit the 50,000+ employees whose passion and dedication make us who we are.” And while you may be familiar with American Apparel’s organic cotton styles, did you know that sustainable manufacturing has always been central to the brand’s business and is a key factor in every stage of its production? “We hold a deep conviction to rely on renewable energy sources, prioritising ethically harvested fabrics, and working closely with community organisations and local governments to provide support and financial assistance in each of our manufacturing countries,” the brand reports. It’s also widely known that American Apparel’s heritage is that of a small wholesale business with a simple mission: to create the highest quality T-shirts. Now backed by Gildan, it has built on this mission and its core values to become a leader in the wholesale business, and the entire garment industry, supplying a collection of essential fashion styles – in a wide range of colours and sizes – that go beyond basics. “There’s a universal aspect to everything we do: fabrics for year-round wear; loungewear for workouts, weekends, and everything in between,” explains the brand. New additions for 2020 The most recent additions to its line of 30 elevated styles for women, men, and children, which range from tank tops to bodysuits, are a new drop-shoulder sweat and a long sleeved T-shirt. Launched in 2020, the Flex Fleece Drop Shoulder Sweatshirt (F496W) is described as “flexible, comfortable and Sustainable manufacturing has always been central to the brand’s business [L-R] Women’s Fine Jersey T-Shirt; Unisex Fine Jersey T-Shirt; and Women’s Flex Fleece Cropped Zip Hooded Sweatshirt remarkably cosy”. Made in 36-singles 50% combed, ringspun cotton/50% polyester (278gsm) fabric, the unisex, classic-fit style is available in black, dark heather grey, navy and white colours, and sizes XS-2XL. The new sweatshirt is joined by the unisex Fine Jersey Long Sleeve T-Shirt (2007W), in a choice of nine colours and sizes S-2XL. The tee is made in 30-singles, 145gsm 100% combed, ringspun cotton fabric (the heather grey option uses 90% combed, ringspun cotton/10% polyester), which is “tightly knit and exceptionally smooth” and “sets the standard for the modern T-shirt”. “We are proud to challenge the industry with innovative designs, premium quality, and strong workplace ethics; and we remain dedicated to creating a positive impact on the people who design, make, and wear our clothes,” concludes the brand. www.americanapparelwholesale. com/eu

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