Images_December_2019_Digital Edition

Our planet can only withstand so much. Environmental protection and sustainability play an increas- ingly important role in our daily lives. Sustainable clothing is also gaining ever greater significance. This is not just about ecology, it’s also about social responsibility. The aim is to make fashion better and establish a way to manufacture products responsibly from start to finish. Consumers and companies need to re-think: fair working conditions, transparent trade channels and resource-saving processes should be a matter of course so future generations can also live from our planet’s resources for years to come. Russell is GOTS and OCS-certified. These certifi- cations comply with globally recognised guide- lines that ensure the sustainable production of textiles – from obtaining organically produced, natural raw materials to environmentally and socially responsible production and transparent labelling, so that consumers are informed about quality assurance. Russell has always stood for durable products – another step on the path towards sustainability is the Russell Pure Organic™ brand. The aim here is to produce clothing that has as little negative impact as possible on the environment and people aspossible,bothduringproductionandwhenworn. It was why this brand was created. All products in the Russell Pure Organic™ line are GOTS-certified and made from 100% organic cotton. In addition, the entire line complies with the Oeko-Tex Standard 100 guaranteeing that no for- bidden or harmful substances are used in clothing production. The products are of the highest quality and all production sites are certified by amfori BSCI (the world’s leading trade association for open and sustainable trade) ensuring responsible produc- tion in line with international and ethical stand- ards. Russell is one of the best-known brands in the imprint industry. Innovations are at the top of the list – the development and optimisation of sustainable products, modern working methods and new forms of cooperation with suppliers, business partners and resellers – all this is part and parcel of what Russell Pure Organic™ stands for. Russell is making its mark with the launch of its Russell Pure Organic™ brand. The entire produc- tion chain, from the production of organic cotton to the final product, is based on sustainability: another positive example taking us in the right direction – for the world we live in. BUT HOW CAN RUSSELL MINIMIZE ITS ECOLOGICAL FOOTPRINT? Discover the whole range on russelleurope.com PURE ORGANIC™ LINE: RUSSELL’S ANSWER TO SUSTAINABILITY