Images_December_2019_Digital Edition

INDUSTRY NEWS www.images-magazine.com 12 images DECEMBER 2019 These personalised denim jackets were embroidered by Hand & Lock as part of a collaborative project with Amazon Fashion and were gifted to singers Rita Ora, Anne-Marie and Jorja Smith. “Amazon Fashion approached us and asked if we’d like to take part in an event called Destination Denim, in Kuehlhaus, Berlin,” says Ella Yeoman, events co-ordinator and PR at Hand & Lock. “As well as creating these jackets we were asked to provide a customisation service. Amazon wanted the event to be as hands-on as possible so we also ran workshops where we taught guests how to rip, stud and stitch onto their own denim pieces.” Together with the design team at Amazon, Hand & Lock decided to decorate a denim jacket from Amazon’s own label, Find. “We created a beautiful selection of embroideries to make a great impact and sum up Hand & Lock,” explains Ella. “Each of the jackets had embroideries on the front and a statement handmade bee was central to the back, under the embroidered name. We used a mixture of digital machine patches, hand-embroidered goldwork pieces and machine-embroidered names on back.” The badges and embroidered names were created with Madeira Classic threads using a Brother PR1000e 10-needle embroidery machine. “Each name took about 20 minutes to digitise and another 20 minutes to embroider,” explains Ella. “The patches were all pre-made but it took us five days to stitch on every piece, as well the hand embroidery and the studding, which was also done by hand.” The three artists who received the personalised jackets were performing at the event, so the jackets were a gift from Amazon to say thank you for performing. Ella says: “Rita Ora, Anne-Marie and Jorja Smith absolutely loved their jackets, and the guests who visited us at the pop-up enjoyed learning how to give their old denim a new lease of life.” www.handembroidery.com Drop us a line at editoral@images-magazine.com if you’d like your design to be our decorated product of the month DECORATED PRODUCT OF THE MONTH Stay in the picture with our Instagram feed and stories: @imagesmaguk Sabur Digital helps raise £2,500 for Help for Heroes Sabur Digital has helped raise more than £2,500 for the Help for Heroes charity with the support of local businesses and digital sign companies. In 2012, Sabur were asked by the Thornton family to help with their fundraising appeal for Help for Heroes. The family’s target of £100,000 was to be raised in memory of their son, Private Matthew Thornton, who lost his life in combat in November 2011. This year, Sabur approached local businesses and digital sign companies to help with fundraising by sponsoring the wrapping of the rear doors of its fleet of vans with a scene that the company says “encapsulates the experience for all that were involved in all major conflicts affecting the UK armed forces, both past and present”. Five local businesses sponsored a van each. The vehicle wraps were printed at Sabur’s headquarters, using Drytac Polar Premium Media, and each van was wrapped free of charge by a team of experts from five local sign and digital print companies. The media and ink suppliers involved also offered their services for free. www.sublimationinks.com Hand & Lock collaborated with Amazon Fashion Rita Ora’s personalised jacket with bee motif Guests were taught how to rip, stud and stitch Five local companies sponsored the wrapping of Sabur Digital’s vans