Images_Digital_Edition_April_2020

KB 62 images APRIL 2020 www.images-magazine.com MARKET INTELLIGENCE The international sales coordination manager for Solo Group, parent company of the Sol’s brand, discusses the trend for flowy fabrics, mineral shades and creamy colours along with a rise in demand for durable and sustainable styles TalkingT-shirts with Isabelle Attal Isabelle Attal Moreover, the Solo Group, which owns the brand Sol’s, offers in 2020 the first and only pre-treated organic cotton T-shirts that are ready to be printed and dedicated to digital printing. This brand is RTP Apparel, which can be discovered at PenCarrie. What do you think is the main factor that influences T-shirt choice, and is this changing? The comfort and the fit of the T-shirt probably come first in the final customer choice, as it is for retail clothing. In addition to this choice criteria, again we will face more and more the organic/ durable side in the choice of products in general. What do you think have been the most significant advances in T-shirts recently? RTP Apparel is a good example of significant advances in T-shirts. This brand and its collection are unique. It offers real added value for the printers, and also a competitive advantage with the organic cotton material for the buyers. What’s the best or most unusual decoration you’ve seen on a T-shirt? It is difficult to say. Decorators and designers are more and more creative nowadays so there are endless possibilities! What’s the single best piece of marketing and/or sales advice you can What are the key design trends in T-shirts at the moment? For men, long T-shirts with rounded bottoms are very much appreciated, while for women, we are seeing the return of V-necks and feminine shapes and fabrics. Having said that, basic T-shirts remain timeless and are definitely on-trend. And what are the key colour and fabric trends? Creamy colours and mineral hues are on-trend for 2020. You will be able to discover these beautiful shades in the Sol’s catalogue. Regarding the fabrics, flowy fabrics are a must. Indeed, blends of polyester and viscose are very fashionable, such as that used in our Sol’s Motion (03098) T-shirt. Following the increased focus on sustainability throughout 2019 and now 2020, are more of your customers demanding ‘greener’ styles? It is true that more and more customers are focused on the environment, and it is only a start. All industries must be concerned about the future of our planet. The offer of eco-friendly products is definitely a must for all brands, especially in the textile industry. That is why Sol’s comes with a dedicated ‘Organic Generation’ tab in its catalogue (both paper and online), which includes products like the Milo Men, Women and Kids T-shirts in 100% organic cotton. As the industry opens up to more digital printing methods, how has this affected the types of T-shirts being produced? Sol’s comes with dedicated products for the digital printing methods: Sol’s Martin Men in our range is definitely a great asset for digital printers. Flowy fabrics such as that used in the Motion T-shirt are very fashionable, says Isabelle The Milo T-shirt range is made from 100% organic cotton give to Images readers to help them sell more T-shirts? It really depends on the final customers. Every category has its own sensibility. There is no specific advice since everyone comes with their own recipes with regard to customer seduction. www.sols-europe. com