ImagesMagUK_May_2021

IS www.images-magazine.com 42 images MAY 2021 What new recycled products have both Beechfield and BagBase introduced for 2021? As part of our on-going mission to provide products which offer style, sustainability and substance in equal measure, we’ve introduced four new recycled styles across our Beechfield and BagBase brands. For Beechfield we’ve taken one of our most popular essential beanie styles – the bestselling B45 – and evolved it into a more eco-friendly option, made using 100% GRS- certified recycled polyester for the lowest impact composition on the market. Ever popular due to its versatile and functional nature, our Morf range is another collection which has continued to grow and evolve over the years. This year, more than ever, we’ve seen the range increase in popularity and we have extended the range with the addition of the B915 Morf Recycled. Made from the world’s number one recycled fibre, Repreve Polyester, the B915 helps reduce plastic pollution whilst keeping comfort in check with a breathable, ultra-stretch fabric. The BagBase Recycled collection has been extended to seven styles with the addition of two new styles, made using 100% recycled polyester, that tap into the surge in popularity of outdoor adventures. The BG283 Recycled Cross Planet pleasers The team at Beechfield Brands shares how the group is building on its long-established eco-credentials with new recycled and organic additions to the BagBase, Beechfield and Westford Mill ranges Body Pouch features a sleek silhouette and slimline design which lays close to the body for subtle security, allowing you to keep small essentials close at hand, perfect for when you don’t want to take a bigger bag with you. The BG287 Recycled Twin Cooler Backpack is inspired by Scandinavian design for a fashionable revamp of the classic cooler lunch bag. Strongly influenced by the popularity of our BG118 Twin Handle Roll-Top Backpack, the BPA-free design has a fully insulated main compartment that keeps drinks and snacks cold and fresh, making it the perfect option for days out and picnics. What prompted the brands to introduce these items? Consumer demand for eco-friendly design is showing no sign of slowing down. At Beechfield Brands, we’re focused on taking steps towards making the world a better place and driving towards a more sustainable future. A sustainable collection of products using fibre made from ocean- bound plastic bottles in our BagBase and Beechfield brands is something which helps us to begin tackling our own plastic problem: finding alternatives to conventional polyester. Our new recycled styles are affordable without compromising [L-R] New for this year from the popular Morf range is the B915 Morf Recycled; The B46 Recycled Original Cuffed Beanie from Beechfield, a spin on the bestselling B45, is made from 100% recycled polyester on quality, meaning these styles will keep on delivering for many years to come. Simply put, we want our customers to be even more spoilt for choice when it comes to making more ethical decisions. How have they been received by customers so far? Customers have greatly welcomed these products as they are receiving more and more requests for sustainable/ recycled products in their range. In addition to the well-established benefits of Beechfield Brands products of quality and innovation, we are seeing that sustainable products, whether recycled or organic, are being welcomed even more positively and outgrowing all the sales forecasts for them. What is even more exciting is that the potential continues to grow; the more new styles we launch, the more our customers say they want and need. Feedback is universally positive. Beechfield Brands was an early adopter of sustainable practices thanks toWestford Mill – when was Westford Mill introduced and why? The Westford Mill brand launched in 2006 with the original W101 Bag For Life – made from 100% cotton. The We are seeing that sustainable products, whether recycled or organic, are being welcomed ever more positively and outgrowing all the sales forecasts