ImagesMagUK_May_2021

www.images-magazine.com MAY 2021 images 35 IS DECORATOR PROFILE We want to be up there with the front runners exclusively to selected users. Other shops will be dedicated to B2B sectors such as chefwear, hospitality front-of- house and other workwear. “We can host an association’s shop and they take a percentage each month,” Paul explains. “That eliminates them having to store items. For every garment we do for them, they’ll get 10% back to keep their organisation going.” About 15% of BS Embroidery Plus work is apparel for bikers, from leather jackets and vests to embroidered patches – both for individuals and clubs, including the Hells Angels. This trade has built up over the years from Paul and the team taking a 7.5-tonne truck, loaded with embroidery machines, round to bike shows where they literally set up shop. “It overlaps really well with military because when they leave the armed forces, especially the army, they join a bike club to be part of a family again, where they’re all talking the same language,” Paul points out. As Covid killed off events, nearly all of the biker apparel sales moved online. This is likely to change, however, when the biker store joins a series of pop-up shops hosted in containers in the car park outside the Liskeard factory, where bikers and clubs will be able to visit for special events. “It’s unbelievable the fantastic response we’ve had,” Paul adds. New premises Last August, after a long hunt for the right site, BS Embroidery Plus moved to its current 4,000sqft premises, still in Liskeard, to accommodate its growth plans, aiming to push annual turnover New uniforms with long-sleeve flannel shirts and Result Black Compass padded gilets BS Embroidery Plus is a leading supplier for the armed forces The new Roland TrueVis SG2 series large-format printer/cutter Embroidering softshell on a Melco EMT16X embroidery machine up to £1 million. The previous set-up comprised two single-head Barudan machines, a four-head Barudan and a SWF twin four-head, but to this was added two Melco EMT16X modular single-head embroidery machines from Amaya UK in November. “Due to the multi embroidery machines being fully booked up every week up to Christmas excluding August, we needed a dual-function machine that could do individual and small runs without waiting for a gap to become available with the big machines,” Paul explains. “We have one Barudan just doing embroidered baseball caps all day and every day and the other Barudan we use for doing samples, run-offs, jackets.” In the print room are a new Hotronix Dual Air Fusion IQ Heat Press, Hotronix Air Fusion IQ Heat Press and Hotronix 360 Fusion IQ Hat Press, and alongside its existing