ImagesMagUK_May_2021 KB TIPS & TECHNIQUES MAY 2021 images 33 Darren Sedge of Squeezed Orange explains how this standout – in more ways than one – embroidery was created for SlammedUK Anatomy of an embroidery The design was digitised in Wilcom, resulting in an embroidery that is 15cm wide and 17cm high and has 12,449 stitches. The embroidery machine used for this design was a Brother PR650e. In order to get the best results with 3D embroidery, we try to keep designs thick and bold, and make sure we increase the stitch density and pull compensation. With all our 3D embroideries, once they are completed we pull any excess foam off, remove the backing, trim any loose ends, then heat gun over the design. This will pull all the stitches in tight and shrink the foam around the edges, resulting in a much cleaner embroidery. The thread used was the multicoloured Madeira Polyneon 1603, the backing was Madeira Ezee 80g White Hard Cut Away, and the 3D foam was Madeira Hard Bodybuilder in white. Be careful not to get too close with the heat gun, or use it for too long, or you will burn the garment. S lammedUK, an automotive-based accessories and streetwear brand, whose merchandise is designed, manufactured and sold in the UK through its website ( and specialist pop-up shops, commissioned Squeezed Orange to decorate a hoodie with a multicoloured 3D embroidery of its logo. Squeezed Orange’s director Darren Sedge explains how the Essex-based print and embroidery shop approached the job and how it ensured the sharp-edged 3D embroidery was as ‘clean’ as possible. The garment used was the Heavy Hoodie (BY011) from Build Your Brand. Its 300gsm polycotton fabric holds heavy embroidery designs extremely well.