ImagesMagUK_August_2021

www.images-magazine.com AUGUST 2021 images 83 PF INDUSTRY SOFTWARE SOLUTIONS Roland DG: PersBiz “The pandemic radically changed buying habits in a way we’ve never seen before, as consumers flocked online to make purchases, with many shoppers now expecting hyper- personalised products on-demand,” explains Peter Waelkens, software product manager at Roland DG EMEA. “This has had a substantial impact on print businesses, as customers are looking for a faster turnaround, easier ordering and more innovative print products.” To help accommodate this growing demand for digital solutions and personalisation in the print sector, Roland DG EMEA offers PersBiz, a complete ecommerce solution. “PersBiz can be used on its own or integrated with a business’s existing ecommerce system, branded with logos and messages,” adds Roland. “It enables sign-makers and print service providers to quickly and easily start selling online, and provide personalisation options to consumers, tapping into the growing personalisation market. “Having a range of ready-to-print personalised items tailored to your capabilities not only provides a bespoke service to customers, increasing customer loyalty, it also allows print professionals to increase sales without increasing their stock, improving efficiency and reducing waste.” No technical expertise is required to use the PersBiz software, and the Roland support team is available to assist at every stage, from activation to rollout. Trotec Laser: Ruby Software “Ruby software redefines working with laser cutting and engraving systems, accompanying the user from the initial idea to the finished product,” says Trotec Laser. “The new platform will facilitate online order processing, and provide users with a connected, web-based, digital set-up for the first time.” A great option for engravers, print shops, manufacturers and schools, Ruby enables laser users to create graphic, photo and text elements, and make adjustments quickly with an integrated workflow — it also allows the direct import of files such as PDF, SVG, PNG and AI. The new web-based software is designed to connect all laser machines in one network, locally or remotely. “In this way, laser cutting and engraving jobs can be distributed from a number of PCs or Macs to multiple laser machines — jobs are loaded onto the integrated storage of the laser machine and processed without the need for an additional PC,” adds Trotec. “We’re breaking new ground in terms of user management, introducing an innovative workflow whereby jobs can be prepared by one user and produced by another, anytime and anywhere, whether in the office, at home or in the workshop. “For operators of laser machines in particular, the new web-based software offers options that have been in demand for a long time, but were previously unthinkable, such as complete independence from the operating system or the client.” As part of its release, Trotec will also combine the Ruby laser software with its Speedy 400 laser engraver in a new laser system: Speedy 400 Run on Ruby. This new system features a touch panel, which makes it possible to operate the laser in a network via Ethernet or wifi, without an additional PC. All new Speedy lasers are now supplied with Ruby software included, while existing owners of Speedy laser engravers can receive a free upgrade to Ruby until 31 October 2021 (after which it will be chargeable). The Ruby software is designed to connect all laser machines in one network, locally or remotely PersBiz can be used on its own or integrated with a business’ existing ecommerce system, says Roland