ImagesMagUK_August_2021 02 images AUGUST 2021 SHOP TALK 04 Editorial 08 Print Shop Pooches # 69 Betty from Studio Print Press 12 Readers‘ choice 14 Decorated product of the month 96 Up close & personal Andy Smith of Calder Screen Print NEWS HUB 06 Industry news Avient acquires MagnaColours, Rowlinson Knitwear rebrands as One+All, Brother adds DTF capability to the GTX, and Printful invests £2.6 million in a UK fulfilment centre KNOWLEDGE BASE 26 The Business Clinic What a CRM is and how it can help your business, plus the benefits of blogs versus Google Ads 28 Digital helpdesk Thomas Drees of Smake provides a definition of workflow and explains how to decide which option is the best one for your company 30 Anatomy of a print Sarah Fielding of Heck Press breaks down a screen print created for Liverpudlian band Conan 74 What does it mean to be a professional? Marshall Atkinson analyses the true definition of a professional and asks: do you measure up? 86 Go small or go home! Small type doesn‘t need to be tricky providing you follow these straightforward tips, says Dominic Bunce of David Sharp 87 Heading for burn-out Devoré, or burn-out printing, is an excellent technique for the retail market. Paul Woodward of MagnaColours explains how to achieve this unique effect 90 Background check Erich Campbell makes the case for layering stitches rather than punching out holes in your designs PRODUCT FOCUS 38 Retail-ready, set, go! We review some of the top retail-oriented styles that are made for ecommerce. 76 On-site safety We round up the latest brandable workwear and safetywear that’s designed to offer the industrial trades all-day comfort and protection in and around their working environment 81 Software support We get an update on the industry software solutions that can help your business run smoothly, from design suites and production workflow systems to shop management and ecommerce packages INDUSTRY SPOTLIGHT 25 New report cites ‘lack of progress’ on transparency in fashion supply chain Progress on transparency about ethical practices in the garment supply chain is still too slow, according to the latest Fashion Transparency Index. We take a look at the report by Fashion Revolution 34 A disruptive influence Anthony Mellor talks to Mark Ludmon about how he has set out to “disrupt an outdated industry” with his custom fashion apparel business White2Label Manufacturing 37 Heritage-led fashion It‘s been 30 years since Front Row & Co drop-kicked its rugby shirts firmly onto the wholesale scene. Brand manager Elaine Fyfe reveals some little-known facts about the heritage brand SUPPLIER FOCUS 45 Mid-year supplier focus Discover new and newsworthy garments, accessories, equipment, and consumables from leading brands and distributors CONTENTS GENUINE RECYCLED For people and planet 32 38 90 28 30 37 87 45 74